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Which industry are you working in?
Consumer Goods and Retail
Consumer Software
Telecom and Internet
Other industries
What do you want to work on?
Pricing
Portfolio
Data analytics
Annual commercial planning
Product
Trade term negotiatons
Other
How much revenue did your company generate last year?
< $50M
$50 M > $1B
>$1B

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Make better,
customer-centric decisions

Improve your commercial decisions with
Buynomics' Virtual Customer technology
- for faster and more profitable results.

 
Answer key commercial questions in a holistic
and intuitive SaaS solution and optimize price,
product, portfolio and promotion decisions.

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Manage your entire
offer on one screen

Get full visibility into your offer across all channels. Test changes to all components of your offering and that of your competitors with just one click: Add or remove products, change prices, promotions, product features, and trade conditions.
Get full visibility at all levels of the distribution chain: manufacturer, wholesaler, retailer, etc.

Act on reliable and immediate KPI impact

See the impact of offer changes on all relevant KPIs in real time, taking into account portfolio effects and cannibalization.
Use Buynomics algorithms to find the best combination of price, product, and promotion for your KPI targets.
Gain actionable insights into customer behavior, such as switching between products and cannibalization.

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Create scenarios that
achieve your revenue goals

Create scenarios in minutes that account for changes in product mix, price, and promotions. Compare impact on relevant KPIs at all levels of detail: from global impact to individual product/channel combinations.
Conveniently export results for immediate implementation.

Plan precisely,
adjust in minutes

Plan your offering for the entire year, taking into account new product launches, promotion plans, cost and price changes.
See the impact of changes in customer behavior, trade terms, or competitive offerings and adjust immediately
Manage channels individually as needed.

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Virtual Customers
-
How we do it

HubSpot Video
 

At Buynomics, we have developed the Virtual Customer technology as the foundation for all questions of customer insights and revenue management.

Leverage all your data, fast

Virtual Customers can integrate all your relevant data including sales and transaction data, customer surveys, and behavioral pricing insights to make them useful for decision makers. Unlike other methods, Buynomics works with a very limited amount of readily available data. No need to add an endless number of studies or A/B tests to finetune the model. This leads to unparalleled time-to-value: Virtual Customers are typically set up within a few weeks

Ultimate customer-centricity

Virtual Customers have the same product preferences and behaviors as their real-life counterparts, and when shown real product offers, replicate the actual buying decisions of real customers with very high precision. That can be used not only to assess price and promotion changes, but also the effects of any offer changes such as the removal or addition of a product or the change in a product’s features, such as its size. Also, the cross-effects between products are easily identified and irrational customer behavior can be considered. This allows you to make more profitable commercial decisions with immense speed-to-insight: Virtual Customers can be asked about their purchasing decisions millions of times within seconds and the optimal portfolio combination can be found in the blink of an eye.

Learn from experience

A great benefit of the Virtual Customer technology is that new data as well as different sources can be integrated seamlessly to account for changes in preferences over time or the effects of inflation on purchasing decisions. Using these data, the Buynomics tool generally achieves a more than 95% forecast accuracy.

Make Buynomics your single-source-of-truth

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Data integration

Works with existing data


Continuous updates


Best time-to-value

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Virtual Customer

AI transforms data into Virtual Customers

Simulate customer behavior with unprecedented accuracy

Get actionable insights for all portfolio changes

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Intuitive SaaS platform

Single-source-of-truth for all revenue management decisions

Unlimited scenarios with just a few clicks

Unmatched speed-to-insight

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Outstanding impact

AB-tested prediction with best-in-class accuracy

Up to 20% higher profits (depending on industry)

 70-90% shorter decision cycles

Curious?
Let’s discuss
how Buynomics can help you