Pricing is the most effective profit lever. To make best use of it, managers need to know how their customers react to price changes and how to best steer their prices using this knowledge. In this first webinar on price elasticity, we will focus on when and how to use price elasticity to optimize prices and how to measure it from sales data. This webinar is targeted at pricing professionals and everyone else with a deep interest in the mechanics of pricing.
30. November 2018 by Sebastian Baier