To get pricing right, pricing managers need to understand customers’ preferences and buying behavior – especially how these affect pricing decisions. In this webinar, we will introduce you to our new technology that makes mastering this challenge simple. The buynomics solution generates virtual customers from different data sources, such as transaction data, who behave just like their real-life counterparts. We will show a number of typical pricing examples and how virtual customers provide transparency on the sales, revenue, and profit effects of potential pricing decisions. These include portfolio optimization, positioning against competition, and new product pricing.