Last summer, we started buynomics with the goal of bringing pricing into the 21st century (see our first blog). Our motivation came from two observations. First, we found that key pricing concepts were designed for simplicity rather than usefulness. For example, capturing market dynamics in a single number, the price elasticity, suits back of the envelope estimations, but not high-stakes decision making. Second, we found that there is currently no readily accessible SaaS pricing solution with an amazing user experience available to pricing managers that is comparable to solutions now widely available in other areas such as project management or CRM.
We are building the buynomics platform to change this. Today, we launch Insights@buynomics, the first of three building blocks of our SaaS pricing revolution. The next two building blocks, Predict and Manage, will follow soon.