Pricing SaaS in the 21st century… Chapter 1

Last summer, we started buynomics with the goal of bringing pricing into the 21st century (see our first blog). Our motivation came from two observations. First, we found that key pricing concepts were designed for simplicity rather than usefulness. For example, capturing market dynamics in a single number, the price elasticity, suits back of the envelope estimations, but not high-stakes decision making. Second, we found that there is currently no readily accessible SaaS pricing solution with an amazing user experience available to pricing managers that is comparable to solutions now widely available in other areas such as project management or CRM.

We are building the buynomics platform to change this. Today, we launch Insights@buynomics, the first of three building blocks of our SaaS pricing revolution. The next two building blocks, Predict and Manage, will follow soon.

• Insights@buynomics helps you analyze and visualize all your pricing data to gain transparency on your pricing and to identify and exploit pricing opportunities.

• Predict@buynomics is a deep pricing technology that creates Virtual Customers from a variety of data sources to predict and simulate the purchase behavior of real customers and help you optimize your product offer and pricing.

• Manage@buynomics lets you implement all your pricing rules and manages all your price lists – integrated with the Predict pricing engine and Insights’ visualizations.

Together, the three modules provide everything today’s pricer needs – both for individual and enterprise use. The buynomics platform combines the most advanced deep pricing technology with an amazing SaaS user experience. So, if you’re passionate about pricing, you will love buynomics.

Insights@buynomics…

• lets you do all your pricing analyses in one place,

• is fully integrated and allows exports into Excel and PowerPoint,

• is fast and easy to use – analyses that took hours, are now available with a few clicks,

• can work with very large data without significant loss in speed,

• will be fully integrated with Manage and Predict,

• is Software-as-a-Service (SaaS), and we will continuously add new features.

Who is Insights@buynomics for?

All pricing, marketing, and sales professionals with a need to perform fast, easy, and reliable analyses to gain deep insights into their pricing and customer behavior.

What are typical use cases?

Insights is most useful in cases that require easy, fast, and reliable pricing analyses. For example:

• Pricing audits: Conduct a full assessment of your pricing in less than an hour.

• Pricing opportunities: Identify opportunities such as low margin products or customers.

• Monitoring: Evaluate the effectiveness of your campaigns or see how much of your price increases reaches your customers.

How do we price Insights@buynomics?

It is free for the first 14 days, and then it is €69 per user per month with annual billing.

How can it be so inexpensive? First, we believe in easy access to pricing transparency. Second, cross-selling! You’ll find Predict and Manage irresistible once we launch them.

Your next step?

We believe that Insights@buynomics is the biggest thing in pricing since “Buy one, get one free”.

Want to know more?