Portfolio pricing matters! A well-structured and priced portfolio significantly increases sales and profitability. It can also improve customer satisfaction and retention by facilitating a better product choice for the customer. However, getting the mechanics within a portfolio right and understanding how prices or offer structure affect sales is very difficult. Also, we see that myths like the low-priced ‘good’ offer to attract customers and the high-priced ‘best’ offer to steer customers to the right-priced ‘better’ (middle) option don’t always seem to work.
In this webinar, we share some of the insights we gained over the past months by applying our AI powered Virtual Customer technology to significantly increase our customers’ profits.
Please join the webinar and see the future of pricing!