At first glance, Artificial Intelligence and pricing look like a perfect pair. However, when you look behind the curtains, you see it’s complicated! The naïve approach of doing the same as before – like measuring price elasticities – but now using some standard machine learning library does not seem to work very well. At buynomics, we are taking a different route to exploit the capabilities of machine learning using the Virtual Customer technology.
In this webinar, we want to provide a general overview on machine learning in pricing, share some insights on how we apply it, and show specific examples of how machine prices differ from human prices.
Please join our webinar!