Getting FMCG pricing right is key to success – but also very difficult. Customer needs evolve constantly, competitors frequently update their product range and introduce new products, and promotions drive sales to specific offers. At the same time, companies often have only limited access to sell-out data to see how their pricing decisions affect consumer choices at the point of sales.
At buynomics, we have developed a SaaS solution that helps FMCG companies optimize their pricing. Our technology uses Virtual Customers who make purchasing decisions like real customers to predict how offer changes affect sales. This provides the user the transparency needed to get pricing right.
In this webinar, we show how the buynomics solution can be used for three specific FMCG use cases: price, portfolio, and promotion optimization.
Please join our webinar and see the future of FMCG pricing!