The Corona pandemic has substantially slowed down the global economy and with it its most important coordinating mechanism – pricing. However, with the first countries again open for business and more announcing a return to normal, we should get prepared for pricing after the crisis.
In this webinar, we want to cover three dimensions of pricing after the crisis:
· A look at past crises, how economies recovered, and its pricing implications.
· Pricing strategies for key scenarios after the crisis, including the implications of Superelasticity – i.e., rapidly changing price elasticities due to ongoing shifts in supply, demand, and competition.
· A practical selection of guidelines and actions for pricing professionals to benefit from increased demand and a changed competitive environment after the crisis.
Please join our webinar!