Webinar – On pricing rituals

A ritual is a sequence of activities involving words, actions, or objects. An important purpose of rituals is to simplify a complex challenge and to provide orientation for action – although there is often no causal relationship between the ritual and the solution to the challenge. For example, dancing does not cause...

Coronavirus economic impact

Webinar – Pricing during the Corona crisis

The Corona pandemic is substantially affecting all economic activities and with it its most important mechanism – pricing. In this webinar, we will cover three aspects of the crisis: The behavioral observations and implications best highlighted in the omnipresence of toilet paper in the news because of a presumed...

Key Behavioral Pricing Effects for Portfolio Optimization

We have put together a selection of the most important behavioral pricing effects. Do you agree with our list? What would you add? Please let us know in the comments. By the way, we have implemented these effects in our SaaS pricing solution, so you can optimize your offer against realistic customer behavior. It is...

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Webinar – FMCG Pricing by buynomics

Getting FMCG pricing right is key to success – but also very difficult. Customer needs evolve constantly, competitors frequently update their product range and introduce new products, and promotions drive sales to specific offers. At the same time, companies often have only limited access to sell-out data to see how...

Webinar – The next level of B2B Pricing with buynomics

The big challenge in B2B pricing comes from the need to optimize customer specific product offers and prices – typically without transparency on competition. In a two-part webinar series, we dive into B2B pricing and share our view on how to master it. In this second part, we show you the buynomics way of B2B...

Webinar – B2B Pricing: Challenges and Current Solutions

The big challenge in B2B pricing comes from the need to optimize customer specific product offers and prices – typically without transparency on competitors’ offers. In a two-part webinar series, we will dive into B2B pricing and share our view on how to master it. In this first part, we will look at the...

Financial technology concept

Webinar – buynomics on AI Pricing

At first glance, Artificial Intelligence and pricing look like a perfect pair. However, when you look behind the curtains, you see it’s complicated! The naïve approach of doing the same as before – like measuring price elasticities – but now using some standard machine learning library does not seem to work very well....

Webinar – Portfolio pricing vs. competition

Competitor offers matter in portfolio pricing! Their prices and products frame one’s own portfolio and directly affect own sales. To gain a competitive edge, a well-structured and priced portfolio is powerful. However, considering competition makes the difficult relations within a portfolio even more complex, and many...

Investment strategy concept. Man is playing chess with money.

Computer moves in Pricing: How computers price differently from humans

In chess, a computer move is one that is only made by a computer but not by a human. One of the most famous examples is the 44th move in the first game of the 1997 match between the then World Champion Garry Kasparov and Deep Blue, IBM’s chess machine, when the computer played an apparently random move (Rd1) before resigning. Later,...

Use case: Insights@buynomics for pricing consultants

Challenge Pricing projects start with a pricing audit to evaluate the client’s current pricing. Consultants identify weaknesses in the client’s current pricing, derive improvement levers, and name a few quick wins to sweeten the results. Good pricing audits are a prerequisite for the subsequent improvement of the client’s pricing but...

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