Use case: Insights@buynomics for pricing consultants

Challenge Pricing projects start with a pricing audit to evaluate the client’s current pricing. Consultants identify weaknesses in the client’s current pricing, derive improvement levers, and name a few quick wins to sweeten the results. Good pricing audits are a prerequisite for the subsequent improvement of the client’s pricing but...

Webinar – Product Demo Insights@buynomics

We’re excited to beta launch Insights@buynomics, the first element of our SaaS pricing suite. Insights helps you analyze and visualize all your pricing data such as product or transaction data – or Virtual Customers. In this webinar, we will provide a hands-on overview of the capabilities of Insights from data...

Pricing Riddle – Our advice

Last week, we posted the following pricing riddle: Source: https://www.linkedin.com/feed/update/urn:li:activity:6476404627683180544 First, we want to thank you for all your considerate and thoughtful answers via comments and private messages to help Tim improve his pricing. We...

Webinar – Price Elasticity

Pricing is the most effective profit lever. To make best use of it, managers need to know how their customers react to price changes and how to best steer their prices using this knowledge. In this first webinar on price elasticity, we will focus on when and how to use price elasticity to optimize prices and how to...

The truth about Price Elasticity – Part 2

Price elasticities are like sausages; everyone likes them, but it’s better not to see them being made. The most important thing in pricing is to understand the customer. Measuring price elasticity is a widely used method to do so. More specifically, price elasticity is measured to answer the question: “How have...

On Pricing Strategy

Good strategy is like great art. It’s difficult to define what it is, but you immediately recognize it, when you see it. Here is a classic example: In the tale of David and Goliath, David knew of his slingshot capabilities and likely also of Goliath’s weakness. Therefore, it was good strategy to take the risk of...

Let’s bring Pricing into the 21st Century!

Life is complex. This makes predictions – e.g., the results of soccer matches, the weather, or financial markets – difficult. Luckily, there are often simple rules that provide strong guidance. If you bet on a 2:1 victory of the stronger team in a soccer match, you have a better chance of being right than the...

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