Concept of battle with coronavirus.

Webinar – Pricing after the Corona crisis

The Corona pandemic has substantially slowed down the global economy and with it its most important coordinating mechanism – pricing. However, with the first countries again open for business and more announcing a return to normal, we should get prepared for pricing after the crisis. In this webinar, we want to cover...

Behavioral pricing – from anecdote to actionable insights

Behavioral pricing continues to be a hot topic within the pricing field. However, there has been little progress in moving the topic beyond individual anecdotes of how for example The Economist increased sales via bundling or how Amazon increased sales with free shipping. While such examples make interesting stories,...

Sale signage Supermarket shelf Marketing Promotion Discount

Webinar – Promotion Pricing in FMCG by buynomics

Promotions are an important component in FMCG sales. Getting their pricing right is key to success for FMCG companies – but it is also very difficult! Promotion managers need to choose between different promotion types, they need to select the right products, and they must set the right discounts. To optimize a...

buynomics on B2B pricing: The Challenge

B2B pricing is a large field, it deals the pricing towards business customers. Naively, the difference between B2C (business to consumer) and B2B (business to business) is captured in the two pictures in Figure 1. Consumers tend to purchase more spontaneously and emotionally, while businesses’ purchase decisions are more rational and...

The power of FREE: How to master the price of zero effect

Key take-aways: The price of zero effect is strong Both customers and suppliers can fall for it To make the best use of it, the ability to properly assess its effects in a specific situation is key The price of zero effect comes from an irrational consumer behavior to prefer less...

The odd price effect

Key take-aways: Odd pricing works, but it’s a bit more complicated. Differences in products and cultures matter. The buynomics SaaS solution helps you make best use of odd prices. Odd pricing is a popular marketing technique to create greater consumer demand. The fundamental psychology behind it...

Webinar – Tool Demo Predict@buynomics

We’re excited to beta launch Predict@buynomics, the second element of our SaaS pricing suite. Based on our Virtual Customers technology, Predict helps you optimize your offer and prices. With full transparency on how your offer and prices impact key KPIs, making the right price decision is now easier than ever before....

Webinar – Portfolio pricing

Portfolio pricing matters! A well-structured and priced portfolio significantly increases sales and profitability. It can also improve customer satisfaction and retention by facilitating a better product choice for the customer. However, getting the mechanics within a portfolio right and understanding how prices or...

Behavioral Pricing 2.0.: How much for the wine?

Behavioral pricing has long become a part of pricing mainstream, and many experiments and practical examples underline its validity. One prominent example involves two bottles of wine – and a third more expensive bottle that serves as a decoy to affect customers’ preferences of the two other bottles. Figure 1 illustrates the effect....

Pricing SaaS in the 21st century… Chapter 1

Last summer, we started buynomics with the goal of bringing pricing into the 21st century (see our first blog). Our motivation came from two observations. First, we found that key pricing concepts were designed for simplicity rather than usefulness. For example, capturing market dynamics in a single number, the price elasticity, suits...

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