Case Study: How Buynomics' promotion calendar helped a major CPG company forecast promotion & PPA effects with 96% accuracy
A global CPG company faced four major challenges:
- Promotion pressure
- Time- and resource intensity of alternative processes
- Measurability of promo effects
- Low net margins in the industry
Want to find out how the company solved those challenges with novel technologies? Download your free case study now!
Post by Paul Hanke
November 02, 2022
November 02, 2022