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Case Study: How Buynomics' promotion calendar helped a major CPG company forecast promotion & PPA effects with 96% accuracy

A global CPG company faced four major challenges:
 

  • Promotion pressure
  • Time- and resource intensity of alternative processes
  • Measurability of promo effects
  • Low net margins in the industry

 

Want to find out how the company solved those challenges with novel technologies? Download your free case study now!

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How Buynomics' promotion calendar helped a major CPG company forecast promotion & PPA effects with 96% accuracy