A major CPG company faced two major challenges:

 

⚙️ Adjusting promotions to be profitable again: How to remain competitive in the CPG with frequently carried out promotions, that many category shoppers become accustomed to?

🌿 Finding a new sustainable solution: How to incorporate all relevant data and market dynamics and detect changes in the market more quickly.

Want to find out how the company solved those challenges with machine learning? Download your free case study now!

Case Study - How a major consumer goods company identified 4-5% additional profit potential with buynomics

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