Getting FMCG pricing right is key to success – but also very difficult. Customer needs evolve constantly, competitors frequently update their product range and introduce new products, and promotions drive sales to specific offers. At the same time, companies often have only limited access to sell-out data to see how...
The big challenge in B2B pricing comes from the need to optimize customer specific product offers and prices – typically without transparency on competition. In a two-part webinar series, we dive into B2B pricing and share our view on how to master it. In this second part, we show you the buynomics way of B2B...
The big challenge in B2B pricing comes from the need to optimize customer specific product offers and prices – typically without transparency on competitors’ offers. In a two-part webinar series, we will dive into B2B pricing and share our view on how to master it. In this first part, we will look at the...
At first glance, Artificial Intelligence and pricing look like a perfect pair. However, when you look behind the curtains, you see it’s complicated! The naïve approach of doing the same as before – like measuring price elasticities – but now using some standard machine learning library does not seem to work very well....
We’re excited to beta launch Predict@buynomics, the second element of our SaaS pricing suite. Based on our Virtual Customers technology, Predict helps you optimize your offer and prices. With full transparency on how your offer and prices impact key KPIs, making the right price decision is now easier than ever before....
Competitor offers matter in portfolio pricing! Their prices and products frame one’s own portfolio and directly affect own sales. To gain a competitive edge, a well-structured and priced portfolio is powerful. However, considering competition makes the difficult relations within a portfolio even more complex, and many...
Portfolio pricing matters! A well-structured and priced portfolio significantly increases sales and profitability. It can also improve customer satisfaction and retention by facilitating a better product choice for the customer. However, getting the mechanics within a portfolio right and understanding how prices or...
We’re excited to beta launch Insights@buynomics, the first element of our SaaS pricing suite. Insights helps you analyze and visualize all your pricing data such as product or transaction data – or Virtual Customers. In this webinar, we will provide a hands-on overview of the capabilities of Insights from data...
To get pricing right, pricing managers need to understand customers’ preferences and buying behavior – especially how these affect pricing decisions. In this webinar, we will introduce you to our new technology that makes mastering this challenge simple. The buynomics solution generates virtual customers from...
Pricing is the most effective profit lever. To make best use of it, managers need to know how their customers react to price changes and how to best steer their prices using this knowledge. In this first webinar on price elasticity, we will focus on when and how to use price elasticity to optimize prices and how to...