We bring your portfolio & pricing into the 21st century!

Transparency for decision makers.

While pricing is the company’s most important profit lever, it is still largely based on simplistic heuristics, gut feelings and Excel.

buynomics’ SaaS solution leverages all available data to generate Virtual Customers who behave just like their real-life counterparts. This provides our clients with unparalleled transparency about their customers and enables them to optimize their offer, prices & competitive strategy.

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The values we live by

Client interaction, product development and decision making – Our values guide us through our daily work. Join us, if you share them.

No bullshit

We will only make claims that are based on empirical evidence.


We vest on the basis of talent, effort, and achievement.

Radical transparency

We believe in thoughtful disagreement and welcome any argumentum ad rem.

Move fast

We recognize potential and act

Measure impact

We understand that only what gets measured gets done.

Improve constantly

We aim for constant improvement so that tomorrow we can work on better challenges.

Meet Our Founders

We know your challenges and built the solution.

Ingo Reinhardt
Founder/Managing Director
Ingo Reinhardt

Before buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.

He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Sebastian Baier
Founder/Managing Director
Sebastian Baier

Before starting buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.

Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

Do you share our values?

You enjoy the challenge of working in a vibrant start-up?
You want to be a part of the pricing avantgarde?


Join buynomics’ partner program

Resale Partner

buynomics is a solution for a global market. Contact us, if you have access to potential buynomics customers and want to learn about benefits for our resellers. As a SaaS solution, the process is fast and you can start selling within weeks.

Technology Partner

If you provide a service or product around pricing (price management, CRM or CPQ software), you can enrich your product with buynomics’ price and portfolio optimization and customer insights. Contact us to discuss integrating buynomics into your design.

Consulting Partner

If you work as a consultant focusing on customer behavior, pricing or portfolio optimization, buynomics is a powerful tool. Contact us to find out how buynomics can help you to improve predictions, increase efficiency and save costs in your projects.