Consumer Goods

With promotions being the second largest item on the P&L, CPGs need to make sure their frequent promotions are optimized for their revenue and profit KPIs.

CPGs have relatively low net margins driven by strong competition and retailers. But costs for data insights are quite high with low ROI. Better alternatives are needed to provide sustainable, scalable value to CPGs.

With inflation, immense competition and changing consumer trends CPGs are ever more under pressure to change their prices and PPA on a continuous basis rather than reviewing them on an annual basis. One-off projects with high cost, long cycles and unclear outcomes cannot keep pace with these developments.