Consumer goods include the most essential products we buy every day. Demand for this category of products weathers even the most uncertain of times. But with disruption in the product landscape, business models, and purchasing channels at full throttle, getting a competitive advantage is becoming ever more difficult. Brands need to become leaner, faster, and more efficient to succeed in their revenue management. buynomics helps them do exactly that.
Key challenges consumer goods companies face
With promotions being the second largest item on the P&L, CPGs need to make sure their frequent promotions are optimized for their revenue and profit KPIs.
CPGs have relatively low net margins driven by strong competition and retailers. But costs for data insights are quite high with low ROI. Better alternatives are needed to provide sustainable, scalable value to CPGs.
With inflation, immense competition and changing consumer trends CPGs are ever more under pressure to change their prices and PPA on a continuous basis rather than reviewing them on an annual basis. One-off projects with high cost, long cycles and unclear outcomes cannot keep pace with these developments.
Find out how buynomics helps CPGs tackle these challenges
Reliably predict consumer behavior to make better and more profitable price decisions
Explore new possibilities in product development powered by our proprietary Virtual Customer technology
Annual Commercial Planning
Evidence-based commercial planning software powered by reliable predictions of consumer behavior
Key product features
buynomics' Virtual Shopper technology offers various features for revenue managers:
Optimize your channels and trade terms with bespoke offerings that best fit the consumers’ preferences.
Create and compare an infinite number of scenarios considering price changes, portfolio changes, promotions or any number of combinations thereof to determine your best strategic course of action.
Simulate competitors’ actions and reactions to determine the effect on your own portfolio as well as the best strategic response.
Optimize core KPIs like profit, units, volume and revenue in a few clicks.
Gain deep analytical insights including elasticity- and demand curves for all products.
How you can benefit with buynomics
Maximize profits across your portfolio
Faster decision-making – get insights in minutes instead of months
With R² up to >95% we are up to 10 times more accurate than legacy solutions