Virtually no industry assures our personal wellbeing as much as consumer healthcare. This industry has existed for millennia but thanks to science and technology both the products and the way we consume them is changing. Physical and mental health has become more ingrained in the public conscience and a variety of digital apps help us track and improve our wellbeing. Moreover, the share of people buying their medicine online is increasing each day. With the industry in flux, only buynomics can provide the transparency needed for companies to succeed.
Key challenges consumer healthcare companies face
As consumer sentiment towards personal health and nutrition evolves, so does consumer healthcare.
Pack sizes are an essential value lever for consumer healthcare companies. They are both a price lever and can expand the consumer base to new segments. But getting them right is exceedingly difficult in a complex market environment.
With many products commoditized and online pharmacies playing an ever-bigger role in the industry, price pressure is increasing for consumer healthcare companies. Gone are the days where pricing was a secondary issue. Companies cannot afford to make costly mistakes in pricing.
Find out how buynomics helps software companies tackle these challenges
Reliably predict consumer behavior to make better and more profitable price decisions
Evidence-based product optimization powered by our proprietary Virtual Customer technology
Annual Commercial Planning
Evidence-based commercial planning software powered by reliably forecasting consumer behavior
Key product features
buynomics' Virtual Customer technology offers various features for consumer healthcare managers:
Optimize your channels and trade terms with bespoke offerings that best fit the consumers’ preferences.
Create and compare an infinite number of scenarios considering price changes, portfolio changes, promotions or any number of combinations thereof to determine your best strategic course of action.
Simulate competitors’ actions and reactions to determine the effect on your own portfolio as well as the best strategic response.
Optimize core KPIs like profit, units, volume and revenue in a few clicks.
Gain deep analytical insights including elasticity- and demand curves for all products.
How your business benefits with buynomics
Maximize profits across your portfolio
Faster decision-making – get insights in minutes instead of months
With R² up to >95% we are up to 10 times more accurate than legacy solutions