Consumer Healthcare

As consumer sentiment towards personal health and nutrition evolves, so does consumer healthcare.

Pack sizes are an essential value lever for consumer healthcare companies. They are both a price lever and can expand the consumer base to new segments. But getting them right is exceedingly difficult in a complex market environment.

With many products commoditized and online pharmacies playing an ever-bigger role in the industry, price pressure is increasing for consumer healthcare companies. Gone are the days where pricing was a secondary issue. Companies cannot afford to make costly mistakes in pricing.