Reliably predict buyer behavior to make better and more profitable decisions
Through our proprietary Virtual Customer technology, the buynomics platform creates a multitude of Virtual Customers tailored to specific markets and industries, which have the same product preferences and buying behaviours as real world consumers. At your disposal, these Virtual Customers will react in real time to your suggested product portfolio changes and allow you to evaluate the effect of different scenarios without taking the risk in the real world.
How buynomics helps you get better insights from your data
The proprietary Virtual Customer Technology allows endless scenarios to be generated and predicted in minutes with benchmark accuracy. No more guesswork or relying on tools from the pen and paper era.
Imagine you could pack all your customers in a box and ask all of them about their true preferences and product choices in a few minutes - This is buynomics!
buynomics allows you to optimize your product offering by evaluating any combination of value drivers; be it the weight of a yoghurt or the data volume of a mobile phone contract. buynomics can simulate their specific attributes and how Virtual Customers would react to changes thereof. It determines how consumers react to a 100g-pack size versus a 120g one or when adding 5GB to your premium plan.
This enables you to optimize your product offering to maximise revenue, increase profit or achieve any other strategic goal you might have in mind.
Find out how buynomics has helped clients in your industry to optimize their portfolio with our proprietary Virtual Customers technology
Why buynomics is the best solution for insights managers
Analytics are worth nothing if you cannot derive actionable next steps from them. The intuitive buynomics solution allows you to compare scenarios and iterate hypotheses seamlessly. Clear recommendations are given to optimize your desired KPIs.
Our platform not only considers the demand side given your own and competitors’ offerings, but also enables you to incorporate your internal and distribution cost structure to consider product-specific margin effects on your bottom line (see why conventional methods fail to deliver pricing value here).
buynomics’ unique technology leverages state-of-the-art machine learning and fundamentals of behavioral psychology. buynomics’ Virtual Customer technology reflects consumers’ behavior up to over 95% accurately - for better pricing at your fingertips.
Key product features
buynomics' Virtual Customer technology offers you various features for advanced data analytics:
Gain deep analytical insights including elasticity- and demand curves for all products.
Create and compare an infinite number of scenarios considering price changes, portfolio changes, promotions or any number of combinations thereof to determine your best strategic course of action.
Simulate competitors’ actions and reactions to determine the effect on your own portfolio as well as the best strategic response.
Find the best combination of prices and products given different attributes in a few minutes using real time price optimization.
Optimize core KPIs like profit, units, volume and revenue in a few clicks.
How your company benefits
Maximize profits across
Faster decision-making – Get insights in minutes instead of months
With R² up to over 95% we are up to 10 times more accurate than legacy solutions
Do you want to know more about how buynomics will help you predict buyer behavior and become more profitable fast?
Want to learn more? Check out our buynomics insights!