The earliest description of forecasting models, the forerunners of modern revenue management, can be found in the airline industry's passenger booking and cancellation models some 50 years ago. Today, the scope and influence of revenue growth management (RGM) extend beyond aviation.
Tune in to our latest webinar recording, where we explore the intricate world of revenue growth management and gain valuable insights into when innovation is warranted in revenue growth strategies.
Watch now to learn how advanced analytics tools can predict consumer behavior, as well as optimize pricing, portfolio, product development, and promotional planning.