Finding appropriate pricing and revenue models can be the difference between success and failure for many emerging companies. Monetization-led growth may be a viable alternative to established growth concepts like product-led growth or sales-led growth in our current macro conditions.
In this episode of BuynomicsTalks, our co-founder, Ingo Reinhardt, is joined by Alessandro Monti, Dean of the Marketing, Sales & Retail Faculty at CBD International Business School.