---
title: "Webinar: Behavioral Pricing—Key Concepts & Implementation"
description: This webinar provides an overview on behavioral pricing, the key effects and how our pricing solution optimizes prices, product portfolio and promotions.
---

[Event recordings ](https://www.buynomics.com/event-recordings)

# [Webinar: Behavioral Pricing—Key Concepts & Implementation](https://www.buynomics.com/event-recordings/webinar-behavioral-key-concept-implementation)

 Written by [Paul Hanke](https://www.buynomics.com/event-recordings/author/paul_hanke) | Nov 2, 2022 1:55:40 PM

 

At Buynomics, we have developed a SaaS pricing solution based on our Virtual Customer technology that allows users to optimize their offer and pricing considering behavioral effects.

For example, it answers questions such as: How to set prices in a good-better-best offer considering customers’ preference for the middle option, or how sales are affected if one offer is highlighted or recommended?

Tune in to our webinar today and learn more about the key behavioral effects in pricing and revenue management and how organizations can leverage concepts like "preference for the middle option", "default nudging" or "endowment effects" to boost their profits!

[View full post](https://www.buynomics.com/event-recordings/webinar-behavioral-key-concept-implementation)

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