The earliest description of forecasting models, the forerunners of modern revenue management, can be found in the airline industry's passenger booking and cancellation models some 50 years ago.
Today, the scope and influence of revenue growth management extends beyond the hotel and airline industries. Especially consumer goods companies rely heavily on advanced analytics tools such as machine learning or artificial intelligence to predict consumer behavior and optimize their pricing, portfolio, product development and promotional planning. However, the ever-changing dynamics in an inflationary market warrant innovation in revenue growth strategies.
You will learn about the past and present of RGM and what the future holds for for the field moving forward.