Why price elasticities are an unnecessary evil

A recent buynomics survey found that over 72% of pricing executives still use price elasticities. However, only 24% are confident in their accuracy. 

In this infographic you will learn:

🌍 How price elasticities oversimplify reality by crunching a complex world into a single number.

🔕 Why they cannot cope with noise and which important factors are left out of their equation.

🛠️ Why today's data needs new tools and what better alternatives are available.

Get the full infographic by filling out the form below!

Infographics Evil Elasticities

Also check out our other free infographics here

Infographic Banner Key Behavioral Pricing Effects
Infographic Banner Pricing Strategy Framework
Infographic Banner Pricing Amid Inflation