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Key Behavioral Pricing Effects for Portfolio Optimization


We have put together a selection of the most important behavioral pricing effects.


Do you agree with our list? What would you add? Please let us know in the comments.


By the way, we have implemented these effects in our SaaS pricing solution, so you can optimize your offer against realistic customer behavior. It is our mission to move behavioral pricing beyond the anecdote (the economist did this, amazon did not charge for that,...) to actionable insights.



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