Price Optimization

Find out how your Virtual Customers will react to the effects of increasing or decreasing the base price of your products and find your optimal price points.

Stop using tedious and encumbersome Excel “tools” and imprecise methods like price elasticities and leverage buynomics’ >95% accurate forecasting for faster, better outcomes.

buynomics includes all relevant behavioral effects used in promotional activities. You can thus define the difference between a “2-for-1”-promotion and a “50%-off” one or how full-Dollar discounts are perceived compared to percentage discounts.

Leverage the power of big data and decades of pricing research to reflect behavioral pricing effects of promotions.

buynomics creates a holistic model of your market. This includes not only your own portfolio but also your competitors’.

Anticipate how consumers will react to new products in your market - be they from you or your competitors. Become more agile in responding to newly launched products.