Product Development

buynomics helps you evaluate the importance of new product value drivers and/or attributes and how these fit into your product portfolio.

Anticipate how the launch of a new product will affect your overall product portfolio.

buynomics allows you to optimize your product offering by evaluating any combination of value drivers; be it the weight of a yoghurt or the data volume of a mobile phone contract. buynomics can simulate their specific attributes and how Virtual Customers would react to changes thereof. It determines how consumers react to a 100g-pack size versus a 120g one or when adding 5GB to your premium plan.

This enables you to optimize your product offering to maximise revenue, increase profit or achieve any other strategic goal you might have in mind.

buynomics enables you to simulate infinite product combinations for your portfolio to determine your optimal product mix.

Did you ever ask yourself if your current product portfolio is too granular or too scarce? Stop the guesswork and make better, more informed decisions with buynomics..