How do people make purchasing decisions? This is the core question any pricing and product expert needs to answer. Of course, rational choice only plays a partial role in this – behavioral science has become ever more important in pricing.
Most in the field are familiar with the basic behavioral concepts like “the power of free” or “good, better, best” and often use them in their decisions. But the core question is how to get from mere anecdotal evidence to actionable insight.
This webinar will explain some basic behavioral pricing concepts and examine how practitioners can make better use of them in practice.