Competitor offers matter in portfolio pricing! Their prices and products frame one’s own portfolio and directly affect own sales. To gain a competitive edge, a well-structured and priced portfolio is powerful. However, considering competition makes the difficult relations within a portfolio even more complex, and many managers simply rely on their gut feeling when setting their portfolio against the competition. 

In this webinar, we look at the challenges of portfolio pricing when competition is present. Using our Virtual Customer technology, we demonstrate how the competitor’s offer and price affect your own performance – and how to optimize your portfolio against the competition. 

Please join the webinar and see the future of pricing!