In these uncertain and competitive landscapes, pricing remains to be the most crucial lever to drive strategic control in the business. Pricing elasticities are widely used in improving the lever and building better pricing mechanics. Unfortunately, they often yield inaccurate forecasts and remain a big challenge.
In fact, the recent buynomics survey found that "only 24% of executives using pricing elasticities were confident in their accuracy".
The silver lining: there are many alternatives! Discover the power of leveraging technology to make data-driven pricing decisions in our upcoming webinar as we throw the spotlight on 'The Ugly Truth Behind Pricing Elasticities'.