When managing their revenue operations CPG companies have to respond to changing consumer tastes or competitor moves. However, since the days of big tobacco government has played an increasing role in setting boundaries to how CPGs can operate.
A case in point is UK's the recent introduction of rules governing the advertising and taxation of food and drinks high in fat, salt or sugar (HFSS). How can companies be successful when such macro-events take place? How should they react and what can they expect from their competitors?
Listen to our webinar for insights on how to manage your pricing, products and portfolios amid regulation!