Retail
Build an competitive advantage powered by our proprietary Virtual Customer technology
Introduction
The retail industry is among the largest, most consumer-centric in the world. While the fundamental business of buying and selling goods has not changed over the millennia, the industry is at the forefront of disruption. Amid evermore increasing competition, having transparency and profitable insight is crucial. buynomics provides exactly that.
Key challenges retailers face
Constant promotion pressure
Retailers compete fiercely for shoppers. In doing so, they optimize a complex array of things including shelf space, to foot traffic, and loyalty. Trade promotions are an essential part of these efforts to compete. And while manufacturers carry a large amount of their cost, defining the right products and prices for promotions is crucial and challenging for retailers.
Need for profitable solutions
As retail is one of the lowest margin industries worldwide, every piece of extra profit is welcomed.
Increasing transparency
Consumers make their decisions less spontaneous and more considerate. The information available for purchasing decisions is increasing and consumers use these, they spend an increasing amount of time researching their purchases.
Large number of SKUs
An increase in product offering causes the number of SKUs to increase as well. Even though this means a bigger customer base, it also in return results in higher cost of customer service and higher overheads.
See moreFind out how buynomics helps retailers tackle these challenges
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Price Optimization
Reliably predict consumer behavior to make better and more profitable price decisions
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Portfolio Optimization
Evidence-based portfolio optimization powered by our proprietary Virtual Customer technology
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Trade Term Negotiations
Create win-win-situations powered by our proprietary Virtual Customer technology
Key product features
buynomics' Virtual Customer technology offers various features for retail managers:
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Channel optimizer
Optimize your channels and trade terms with bespoke offerings that best fit the consumers’ preferences.
Scenario analyzer
Create and compare an infinite number of scenarios considering price changes, portfolio changes, promotions or any number of combinations thereof to determine your best strategic course of action.
Wargaming capability
Simulate competitors’ actions and reactions to determine the effect on your own portfolio as well as the best strategic response.
KPI comparison
Optimize core KPIs like profit, units, volume and revenue in a few clicks.
Analytics suite
Gain deep analytical insights including elasticity- and demand curves for all products.
How your business benefits with buynomics

Profitability
Maximize profits across your portfolio

Speed
Faster decision-making – get insights in minutes instead of months

Accuracy
With R² up to >95% we are up to 10 times more accurate than legacy solutions
Do you want to know more about how buynomics can help you?
Want to learn more? Check out our buynomics insights!