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Article - The Type of Analytics Organizations Currently Use (2)Buynomics - Article - The Type of Analytics Organizations Currently Use (2)https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.pngBuynomics__Logo antiflashwhite_no borderBuynomics__Logo antiflashwhite_no borderhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Website%20Blog%20Featured%20Images%20(15).pngWebsite Blog Featured Images (15)Website Blog Featured Images (15)https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Mario%20Koenigsfeld.pngMario KoenigsfeldMario Koenigsfeld2026-06-19https://www.buynomics.com/event-recordings/promotion-optimization-balancing-revenue-and-profitabilityhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.pngBuynomics__Logo antiflashwhite_no borderBuynomics__Logo antiflashwhite_no borderhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%20-%20Pricing%20KPIs%20-%20Light%20Orange(4).pngWebinar Promotion - 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Article - The Type of Analytics Organizations Currently UseBuynomics - Article - The Type of Analytics Organizations Currently Usehttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Pricing%20algorithm%20analyzes%20elasticity%20for%20portfolio%20optimization.pngElasticity curve for the large-sized coffee showing steep demand sensitivity and how the pricing algorithm uses it to determine the ideal price point.Pricing algorithm analyzes elasticity for portfolio optimization2025-06-27https://www.buynomics.com/articles/navigating-rgm-challenges-in-2025https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4/medium.jpgDecision Guide Teaser 2024Decision Guide Teaser 2024https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp496nonohttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Chocolate%20Production%20Costs%20Soar%20%E2%80%93%20Price%20Index%202015%E2%80%932024.pngLine graph from the U.S. Federal Reserve showing sharp rise in chocolate production costs from 2015 to 2024, peaking at 340 index pointsChocolate Production Costs Soar – Price Index 2015–2024https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svgBuynomics__Logo blackBuynomics__Logo blackhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Tackling%20Rising%20Costs%20Recording%20Graphic.pngTackling Rising Costs Recording GraphicTackling Rising Costs Recording Graphichttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(12).pngBlog Quote Images (12)Blog Quote Images (12)https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Top%20Challenges%20and%20Trends%20in%20RGM%20for%202025%20-%20COMMODITY%20PRICE%20VOLATILITY.pngHorizontal bar chart showing six major RGM challenges for CPGs in 2025, including commodity price volatility, shopper behavior shifts, and retailer pressureTop Challenges and Trends in RGM for 2025 - COMMODITY PRICE VOLATILITYhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.pngBuynomics__Logo antiflashwhite_no borderBuynomics__Logo antiflashwhite_no borderhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Resized/PPA%20Blog%20Image%20Resized.pngPPA Blog Image ResizedPPA Blog Image Resized2026-03-24https://www.buynomics.com/casestudysoftware2024-08-28https://www.buynomics.com/event-recordings/webinar-pricing-tools-from-excel-to-saas-2023https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.pngBuynomics__Logo antiflashwhite_no borderBuynomics__Logo antiflashwhite_no borderhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20Pricing%20Challenges%20amid%20High%20Inflation%20.pngWebinar Recording Pricing Challenges amid High Inflation Webinar Recording Pricing Challenges amid High Inflation https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%20-%20Pricing%20KPIs%20-%20Light%20Orange(6).pngWebinar Promotion - 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Buynomics - Case Study - Leading Spirits Company Minimized the Impact of U.S. Tariffs on Its Whiskey Portfolio2. Buynomics - Case Study - Leading Spirits Company Minimized the Impact of U.S. Tariffs on Its Whiskey Portfoliohttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Snack%20Producer%20Reached%20a%20Net%20Sales%20Uplift%20by%20Finding%20the%20Optimal%20Price%20Increase.png2. Buynomics - Case Study - Snack Producer Reached a Net Sales Uplift by Finding the Optimal Price Increase2. Buynomics - Case Study - Snack Producer Reached a Net Sales Uplift by Finding the Optimal Price Increasehttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/Buynomics%20-%20Case%20Study%20-%20Optimizing%20Portfolio%20Architecture-2.pngBuynomics - Case Study - Optimizing Portfolio Architecture-2Buynomics - Case Study - Optimizing Portfolio Architecture-2https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20How%20A%20Dairy%20Company%20Leveled%20Up%20Their%20RGM%20Strategy%20With%20Up%20To%2090_%20Forecasting%20Accuracy.png2. Buynomics - Case Study - How A Dairy Company Leveled Up Their RGM Strategy With Up To 90_ Forecasting Accuracy2. Buynomics - Case Study - How A Dairy Company Leveled Up Their RGM Strategy With Up To 90_ Forecasting Accuracyhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20The%20Promotion%20Strategy%20That%20Increased%20Unit%20Sales%20by%2020_%20in%203%20Weeks.png2. Buynomics - Case Study - The Promotion Strategy That Increased Unit Sales by 20_ in 3 Weeks2. Buynomics - Case Study - The Promotion Strategy That Increased Unit Sales by 20_ in 3 Weekshttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Global%20personal%20care%20manufacturer%20optimizes%20its%20portfolio%20in%20Asia%20to%20gain%20market%20share.png2. Buynomics - Case Study - Global personal care manufacturer optimizes its portfolio in Asia to gain market share2. Buynomics - Case Study - Global personal care manufacturer optimizes its portfolio in Asia to gain market sharehttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Global%20Beauty%20Brand%20Optimized%20Their%20Portfolio%20And%20Avoided%20Cannibalization-1.png2. Buynomics - Case Study - Global Beauty Brand Optimized Their Portfolio And Avoided Cannibalization-12. Buynomics - Case Study - Global Beauty Brand Optimized Their Portfolio And Avoided Cannibalization-1https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Snack%20Producer%20Leveraged%20Pricing%20&%20Promotion%20Optimization%20to%20Counterbalance%20Regulatory%20Compliance%20Costs.png2. Buynomics - Case Study - Snack Producer Leveraged Pricing & Promotion Optimization to Counterbalance Regulatory Compliance Costs2. Buynomics - Case Study - Snack Producer Leveraged Pricing & Promotion Optimization to Counterbalance Regulatory Compliance Costshttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Mobile%20Network%20Operator%20Leveraged%20Pricing%20Optimization%20to%20Identify%20Revenue%20Uplift%20Potential.png2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potential2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potentialhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20How%20a%20Dairy%20Company%20Optimized%20Production%20Capacity%20by%20Adjusting%20Their%20Portfolio%20Mix%20in%20Asia.png2. Buynomics - Case Study - How a Dairy Company Optimized Production Capacity by Adjusting Their Portfolio Mix in Asia2. Buynomics - Case Study - How a Dairy Company Optimized Production Capacity by Adjusting Their Portfolio Mix in Asiahttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20The%20Sell-In%20Challenge-%20Price%20Change%20Modelling%20Without%20Point-of-Sale%20(POS)%20Data.jpg2. Buynomics - Case Study - The Sell-In Challenge- Price Change Modelling Without Point-of-Sale (POS) Data2. 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blackhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Competition.pngCompetitionCompetition2024-06-13https://www.buynomics.com/event-recordings/20230901-webinar-behavioral-pricing-demystifiedhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Youtube%20Thumbnails%201900x1080(1)-1.pngYoutube Thumbnails 1900x1080(1)-1Youtube Thumbnails 1900x1080(1)-1https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.pngProfile Paul - small-1Profile Paul - small-1https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.pngBuynomics__Logo antiflashwhite_no borderBuynomics__Logo antiflashwhite_no borderhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20Behavioral%20Pricing%20%20.pngWebinar Recording Behavioral Pricing Webinar Recording Behavioral Pricing 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Testinghttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svgBuynomics__Logo blackBuynomics__Logo blackhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/AEOs/Market%20Share%20Modelling.pngMarket Share ModellingMarket Share Modellinghttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/AEOs/Market%20Scenario%20Planning.pngMarket Scenario PlanningMarket Scenario Planninghttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/AEOs/Business%20Wargaming.pngBusiness WargamingBusiness Wargaming2026-07-28https://www.buynomics.com/event-recordings/webinar-building-a-winning-pricing-strategyhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Promotion%20optimization(6).pngPromotion optimization(6)Promotion 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border2024-05-07https://www.buynomics.com/articles/mastering-promotions-essential-strategies-and-insightshttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Demos/Promo%20demo%20scenario%20for%20promotions%20blog%20post.mp4/medium.jpgPromo demo scenario for promotions blog postPromo demo scenario for promotions blog posthttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Demos/Promo%20demo%20scenario%20for%20promotions%20blog%20post.mp4286nonohttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Example%20of%20Promotion%20ROI%20Analysis%20Across%20Time%20Periods.pngBar chart showing units sold, pricing, and promo effect across five periods with product B’s promotion driving incremental volume and ROIExample of Promotion ROI Analysis Across Time Periodshttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20Receives%202025%20POI%20Best-in-Class%20Category%20Distinctions.pngBuynomics Receives 2025 POI Best-in-Class Category 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blackhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Simulating%20Promotion%20Outcomes%20Using%20Virtual%20Shoppers.webpFlowchart showing how Buynomics’ virtual shoppers simulate purchasing behavior, price sensitivity, and promotion outcomesSimulating Promotion Outcomes Using Virtual Shoppershttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.pngBuynomics__Logo antiflashwhite_no borderBuynomics__Logo antiflashwhite_no borderhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Why%20Run%20Promotions%20%E2%80%93%20Strategic%20Objectives%20for%20RGM.webpInfographic showing three key reasons FMCG brands run promotions: increasing profit and ROI, satisfying retailer needs, and boosting long-term demandWhy Run Promotions – Strategic Objectives for 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2024https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp496nonohttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Leah%20Liebl%20(1)-1.pngLeah Liebl (1)-1Leah Liebl (1)-1https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/header-unilever-revenue-growth-strategy.webpheader-unilever-revenue-growth-strategyheader-unilever-revenue-growth-strategyhttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/nuno-alexandre-quote.webpQuote from Nuno Alexandre at Unilever Nutrition emphasizing the importance of consumption need and usage triggers in shopper influence.nuno-alexandre-quotehttps://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svgBuynomics__Logo blackBuynomics__Logo 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