“Software is eating the World.” This observation has become a truthism of sorts. But with ever more services moving to the digital realm, competition for buyers’ attention is increasing each day. Offering the right product portfolio with the best prices is becoming more difficult. buynomics helps providers of consumer- and SMB-software gain full transparency to make better decisions and reach up to 20% higher profits.
Key challenges software companies face
With many software companies following a freemium-model, promotion to upsell to paid or higher-tier products are essential for their financial success. Knowing which customers should get which offer and how steep potential discounts should be is a challenging problem to solve with common tools.
Software companies need to deliver results quickly and cannot rely on long processes that traditional tools entail. As the company's shareholders aim for a fast increase in value, time pressure plays a crucial role in optimizing prices.
As the number of products in consumer software companies is steadily increasing, so does the complexity of the product portfolio. Determining which price and product combination will lead to the greatest success is an increasingly difficult task to master with traditional tools.
Find out how buynomics helps software companies tackle these challenges
Reliably predict consumer behavior to make better and more profitable price decisions
Evidence-based portfolio optimization powered by our proprietary Virtual Customer technology
Annual Commercial Planning
Evidence-based commercial planning software powered by reliably forecasting consumer behavior
Key product features
buynomics' Virtual Customer technology offers various features for software managers:
Optimize your channels and trade terms with bespoke offerings that best fit the consumers’ preferences.
Create and compare an infinite number of scenarios considering price changes, portfolio changes, promotions or any number of combinations thereof to determine your best strategic course of action.
Simulate competitors’ actions and reactions to determine the effect on your own portfolio as well as the best strategic response.
Optimize core KPIs like profit, units, volume and revenue in a few clicks.
Gain deep analytical insights including elasticity- and demand curves for all products.
How your business benefits with buynomics
Maximize profits across your portfolio
Faster decision-making – get insights in minutes instead of months
With R² up to >95% we are up to 10 times more accurate than legacy solutions
Want to learn more? Check out our buynomics insights!