Software

With many software companies following a freemium-model, promotion to upsell to paid or higher-tier products are essential for their financial success. Knowing which customers should get which offer and how steep potential discounts should be is a challenging problem to solve with common tools.

Software companies need to deliver results quickly and cannot rely on long processes that traditional tools entail. As the company's shareholders aim for a fast increase in value, time pressure plays a crucial role in optimizing prices.

As the number of products in consumer software companies is steadily increasing, so does the complexity of the product portfolio. Determining which price and product combination will lead to the greatest success is an increasingly difficult task to master with traditional tools.