buynomics employs large-scale simulation technologies to optimize your offer and prices – in any environment.
Built to optimize
Actionable
Identify your optimal product offer and prices. Gain real-time insights into segment differences, effects of competitor actions, promotions, the impact of your pricing strategy and much more.
Precise
buynomics predicts your market in detail, including portfolio dependencies, customers’ irrationalities and competitors’ offers. Understand your customers as never before!
Easy
buynomics is a user-friendly & intuitive SaaS platform. Create as many realistic market simulations as needed with only a few mouse clicks. No need to worry about updates and costly infrastructure.
Virtual Customers – How we do it
Virtual Customer technology, a unique model of consumer purchasing behaviour is the core of buynomics.
Leverage all your data
Virtual Customers combine the information from sales numbers, market studies, competitive information, expert knowledge and are enriched with our customer insights database. All preferences and behavioural effects are simulated simultaneously, allowing for realistic customer reactions to an offer or price change.
No compromises on customer-centricity
buynomics does not work with a limited number of buyer personas, but with thousands of Virtual Customers, each with slightly different preferences – just like real customers.
Learn from experience
Virtual Customers learn from new insights – e.g., actual sales numbers or customer studies – and continuously improve the prediction quality.
ADVANTAGES OF WORKING WITH BUYNOMICS
Why buynomics?
Customer centric
With the Virtual Customer technology at its core, buynomics is the most customer-centric solution in the market.
Scalable
As a SaaS platform, buynomics is highly scalable. Once set up, it can be scaled fast and cost efficient into other markets or business units.
Valid
buynomics precisely predicts the effects of offer or price changes to sales, revenue, and profit. Proven in numerous AB tests.
Flexible
buynomics works in B2C as well as B2B. No limitations in industries, customer types or pricing goals.
Dynamic
See the impact of pricing decisions in real time. Adjust offer and prices as many times as needed – at no additional costs.
Prescriptive
buynomics’ predictions lead to specific recommendations based on business objectives.
Customer centric
With the Virtual Customer technology at its core, buynomics is the most customer-centric solution in the market.
Scalable
As a SaaS platform, buynomics is highly scalable. Once set up, it can be scaled fast and cost efficient into other markets or business units.
Valid
buynomics precisely predicts the effects of offer or price changes to sales, revenue, and profit. Proven in numerous AB tests.
Flexible
buynomics works in B2C as well as B2B. No limitations in industries, customer types or pricing goals.
Dynamic
See the impact of pricing decisions in real time. Adjust offer and prices as many times as needed – at no additional costs.
Prescriptive
buynomics’ predictions lead to specific recommendations based on business objectives.