OUR VALUE PILLARS
buynomics proprietary machine learning model delivers five core value pillars – in any environment.
buynomics best-in-class forecast accuracy of over 95% delivers insights you can trust. We have proven it in numerous A/B tests with over 2 million real consumers.
buynomics can answer all questions around your portfolio. Our accurate forecasts enable price optimization, product and portfolio optimization, promotion optimization and more!
buynomics delivers clear answers and recommendations. The outcomes are quantified allowing you to make better decisions faster.
buynomics' user-friendly interface means you don't need to be a data scientists to leverage your data for portfolio insights.
buynomics answers questions in minutes giving you constant access to market transparency. Don't wait 4-6 weeks for expensive market research but answer questions right when they become relevant.
Virtual Customers – How we do it
Virtual Customer technology, a unique model of consumer purchasing behavior is the core of buynomics.
Leverage all your data
Virtual Customers combine the information from sales numbers, market studies, competitive information, expert knowledge and are enriched with our customer insights database. All preferences and behavioural effects are simulated simultaneously, allowing for realistic customer reactions to an offer or price change.
buynomics does not work with a limited number of buyer personas, but with millions of Virtual Customers, each with slightly different preferences – just like real consumers.
Learn from experience
Virtual Customers learn from new insights – e.g., actual sales numbers or customer studies – and continuously improve the prediction quality.See how it works