buynomics employs large-scale simulation technologies to optimize your offer and prices – in any environment.
Identify your optimal product offer and prices. Gain real-time insights into segment differences, effects of competitor actions, promotions, the impact of your pricing strategy and much more.
buynomics predicts your market in detail, including portfolio dependencies, customers’ irrationalities and competitors’ offers. Understand your customers as never before!
buynomics is a user-friendly & intuitive SaaS platform. Create as many realistic market simulations as needed with only a few mouse clicks. No need to worry about updates and costly infrastructure.
Virtual Customer technology, a unique model of consumer purchasing behaviour is the core of buynomics.
Leverage all your data
Virtual Customers combine the information from sales numbers, market studies, competitive information, expert knowledge and are enriched with our customer insights database. All preferences and behavioural effects are simulated simultaneously, allowing for realistic customer reactions to an offer or price change.
No compromises on customer-centricity
buynomics does not work with a limited number of buyer personas, but with thousands of Virtual Customers, each with slightly different preferences – just like real customers.
Learn from experience
Virtual Customers learn from new insights – e.g., actual sales numbers or customer studies – and continuously improve the prediction quality.