buynomics on B2B pricing: The Challenge

B2B pricing is a large field, it deals the pricing towards business customers. Naively, the difference between B2C (business to consumer) and B2B (business to business) is captured in the two pictures in Figure 1. Consumers tend to purchase more spontaneously and emotionally, while businesses’ purchase decisions are more rational and...

Webinar – The next level of B2B Pricing with buynomics

The big challenge in B2B pricing comes from the need to optimize customer specific product offers and prices – typically without transparency on competition. In a two-part webinar series, we dive into B2B pricing and share our view on how to master it. In this second part, we show you the buynomics way of B2B...

Webinar – B2B Pricing: Challenges and Current Solutions

The big challenge in B2B pricing comes from the need to optimize customer specific product offers and prices – typically without transparency on competitors’ offers. In a two-part webinar series, we will dive into B2B pricing and share our view on how to master it. In this first part, we will look at the...

CURIOUS?
Let’s discuss how buynomics can help you