Coronavirus economic impact

Webinar – Pricing during the Corona crisis

The Corona pandemic is substantially affecting all economic activities and with it its most important mechanism – pricing. In this webinar, we will cover three aspects of the crisis: The behavioral observations and implications best highlighted in the omnipresence of toilet paper in the news because of a presumed...

Behavioral pricing – from anecdote to actionable insights

Behavioral pricing continues to be a hot topic within the pricing field. However, there has been little progress in moving the topic beyond individual anecdotes of how for example The Economist increased sales via bundling or how Amazon increased sales with free shipping. While such examples make interesting stories,...

Key Behavioral Pricing Effects for Portfolio Optimization

We have put together a selection of the most important behavioral pricing effects. Do you agree with our list? What would you add? Please let us know in the comments. By the way, we have implemented these effects in our SaaS pricing solution, so you can optimize your offer against realistic customer behavior. It is...

Sale signage Supermarket shelf Marketing Promotion Discount

Webinar – Promotion Pricing in FMCG by buynomics

Promotions are an important component in FMCG sales. Getting their pricing right is key to success for FMCG companies – but it is also very difficult! Promotion managers need to choose between different promotion types, they need to select the right products, and they must set the right discounts. To optimize a...

The power of FREE: How to master the price of zero effect

Key take-aways: The price of zero effect is strong Both customers and suppliers can fall for it To make the best use of it, the ability to properly assess its effects in a specific situation is key The price of zero effect comes from an irrational consumer behavior to prefer less...

The odd price effect

Key take-aways: Odd pricing works, but it’s a bit more complicated. Differences in products and cultures matter. The buynomics SaaS solution helps you make best use of odd prices. Odd pricing is a popular marketing technique to create greater consumer demand. The fundamental psychology behind it...

Behavioral Pricing 2.0.: How much for the wine?

Behavioral pricing has long become a part of pricing mainstream, and many experiments and practical examples underline its validity. One prominent example involves two bottles of wine – and a third more expensive bottle that serves as a decoy to affect customers’ preferences of the two other bottles. Figure 1 illustrates the effect....

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