Webinar – On pricing rituals

A ritual is a sequence of activities involving words, actions, or objects. An important purpose of rituals is to simplify a complex challenge and to provide orientation for action – although there is often no causal relationship between the ritual and the solution to the challenge. For example, dancing does not cause...

Beyond Elasticity – Price Optimization using Virtual Customers

To get pricing right, pricing managers need to understand customers’ preferences and buying behavior – especially how these affect pricing decisions. In this webinar, we will introduce you to our new technology that makes mastering this challenge simple. The buynomics solution generates virtual customers from...

Webinar – Price Elasticity

Pricing is the most effective profit lever. To make best use of it, managers need to know how their customers react to price changes and how to best steer their prices using this knowledge. In this first webinar on price elasticity, we will focus on when and how to use price elasticity to optimize prices and how to...

The truth about Price Elasticity – Part 2

Price elasticities are like sausages; everyone likes them, but it’s better not to see them being made. The most important thing in pricing is to understand the customer. Measuring price elasticity is a widely used method to do so. More specifically, price elasticity is measured to answer the question: “How have...

Price Elasticity: The Good, the Bad and the Ugly

Price is the most important profit lever. Being able to increase price without a loss in demand is more profitable than increasing units or decreasing variable or fixed costs. Unfortunately, demand reacts to price changes, and a price increase – in general – leads to a decrease in demand. Therefore, measuring how...

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