Request a Demo

Which industry are you working in?
Consumer Goods and Retail
Consumer Software
Telecom and Internet
Other industries
What do you want to work on?
Data analytics
Annual commercial planning
Trade term negotiatons
How much revenue did your company generate last year?
< $50M
$50 M > $1B

Free event


Thank you for registering for our upcoming event. You will receive a Zoom invite by email soon.

Unsolicited application

Application sent

Thank you for sending your application.

The Evolution of Pricing 
From Simplistic to Simple

Pricing is one of the key levers of a company’s financial success. For example, McKinsey claims that a 1% improvement in price yields a 6% improvement in EBITDA, while a 1% improvement in costs only increases EBITDA by 2%.¹ However, achieving improvements in pricing is notoriously difficult. This is, because the success of offer changes depends on how customers and competitors react.

In this whitepaper you will read more about:

  • The roots of pricing
  • Traditional pricing methods such as cost-plus pricing, competitive pricing,or value-based pricing
  • Integrations of these pricing methods and their shortcomings
  • Current technology solutions enabling you to be more profitable
  • buynomics Virtual Customer technology


1: Baker, W., Chopra, M., Nee, A. & Sinha, S. (2019). Pricing: The next frontier of value creation in private equity. McKinsey & Company.


Kopie von BYN_Resources (27)
Download your free whitepaper