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The Evolution of Pricing 
From Simplistic to Simple

Pricing is one of the key levers of a company’s financial success. For example, McKinsey claims that a 1% improvement in price yields a 6% improvement in EBITDA, while a 1% improvement in costs only increases EBITDA by 2%.¹ However, achieving improvements in pricing is notoriously difficult. This is, because the success of offer changes depends on how customers and competitors react.

In this whitepaper you will read more about:

  • The roots of pricing
  • Traditional pricing methods such as cost-plus pricing, competitive pricing,or value-based pricing
  • Integrations of these pricing methods and their shortcomings
  • Current technology solutions enabling you to be more profitable
  • buynomics Virtual Customer technology

 

1: Baker, W., Chopra, M., Nee, A. & Sinha, S. (2019). Pricing: The next frontier of value creation in private equity. McKinsey & Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-the-next-frontier-of-value-creation-in-private-equity

 

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