- Lean, iterative processes: Conducting analyses quickly and act fast is key for staying ahead of the competition amid accelerating market dynamism
- Acting proactively: Being proactive is immensely important for remaining competitive in the age of big data. Tomorrow’s revenue managers must be proactive and better anticipate how their decisions will resonate with consumers.
- A holistic approach: To assure advantage at scale, revenue managers must employ a holistic approach across channels and categories.
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