Reliably predict buyer behavior to optimize negotiations with retailers
Through our proprietary Virtual Customer technology, the buynomics platform creates a multitude of Virtual Customers tailored to specific markets and industries, which have the same product preferences and buying behaviours as real world consumers. At your disposal, these Virtual Customers will react in real time to your suggested product portfolio changes and allow you to evaluate the effect of different scenarios without taking the risk in the real world.
How buynomics helps you get better trade terms
buynomics generates insights your partners and retailers can trust thanks to forecast accuracy of >95%. When you demonstrate the effects of launching products or promotions, or changing prices your retailer requires forecasts they can trust. Only buynomics can assure this best-in-class accuracy.
Build trusting relationships with your retailers by providing them with holistic forecasts of any changes to your categories.
buynomics provides you with the full transparency on how your partners and retailers benefit from changes to your offering. Whether you change a price or introduce a new product or promotion you can optimize for good outcomes on both sides.
Change trade term negotiations from zero-sum to win-win with full category transparency at the click of a button.
buynomics gives you an edge on competition in each category as you can negotiate better trade terms relative to your position.
Use your competitors’ deficits to your own advantage and become your partners’ and retailers’ preferred supplier with best-in class transparency and profit impact.
Find out how buynomics has helped clients in your industry to optimize their trade terms with our proprietary Virtual Customers technology
Why buynomics is the best solution for trade term optimization
Once we have set up your Virtual Customers, there are no limits. Within minutes you can analyse any number of different scenarios in order to determine your next best move or to evaluate the effects of a competitor action and how to respond. No need for lengthy conjoint studies, consulting projects or outdated and inaccurate price elasticities.
buynomics shows you how different choices impact you as well as your retailers. This enables you to anticipate better how they will react given their portfolio of products and individual target KPIs.Our platform not only considers the demand side given your own and competitors’ offerings, but also enables you to incorporate your internal and distribution cost structure to consider product-specific margin effects on your bottom line (see why conventional methods fail to deliver pricing value here).
Trade term negotiations don’t need to be a zero-sum-game. With buynomics’ transparency and actionable insights you can determine how both you and the retailer benefit from changes and share excess returns amongst yourselves.
Key product features
buynomics' Virtual Customer technology offers you various features for product managers:
Optimize your channels and trade terms with bespoke offerings that best fit the consumers’ preferences.
Create and compare an infinite number of scenarios considering price changes, portfolio changes, promotions or any number of combinations thereof to determine your best strategic course of action.
Simulate competitors’ actions and reactions to determine the effect on your own portfolio as well as the best strategic response.
Optimize core KPIs like profit, units, volume and revenue in a few clicks.
Gain deep analytical insights including elasticity- and demand curves for all products.
How your company benefits
Maximize profits across
Faster decision-making – get insights in minutes instead of months
With R² up to >95% we are up to 10 times more accurate than legacy solutions
Do you want to know more about how buynomics can help
you make the right pricing decisions?