Four consumer goods use cases solved with buynomics

 

Efficient revenue management is paramount in the highly competitive consumer
goods industry. Unfortunately, executives face challenges in various aspects of their
decision-making process.

This Whitepaper describes how typical consumer goods use cases are handled today
and how buynomics, a SaaS-based revenue management software tackles present
challenges. Four key areas in the consumer good industry currently leave room for
improvements:

  • Pricing decisions are often not based on solid data and comprehensive market insights.
  • Promotions are widely used, but do not break even in most cases.
  • Product innovations are risky and, just as pricing decisions, often not substantiated through thorough analysis.
  • Trade Terms are difficult to negotiate favorably in an environment where retailers have ultimate pricing power
WP use cases

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