Four consumer goods use cases solved with buynomics
Efficient revenue management is paramount in the highly competitive consumer
goods industry. Unfortunately, executives face challenges in various aspects of their
This Whitepaper describes how typical consumer goods use cases are handled today
and how buynomics, a SaaS-based revenue management software tackles present
challenges. Four key areas in the consumer good industry currently leave room for
- Pricing decisions are often not based on solid data and comprehensive market insights.
- Promotions are widely used, but do not break even in most cases.
- Product innovations are risky and, just as pricing decisions, often not substantiated through thorough analysis.
- Trade Terms are difficult to negotiate favorably in an environment where retailers have ultimate pricing power