Efficient revenue management is paramount in the highly competitive consumer goods industry. Unfortunately, executives face challenges in various aspects of their decision-making process.

This Whitepaper describes how typical consumer goods use cases are handled today and how buynomics, a SaaS-based revenue management software tackles present challenges. Four key areas in the consumer good industry currently leave room for improvements:

💡  Pricing decisions are often not based on solid data and comprehensive market insights

🚀 Promotions are widely used, but do not break even in most cases

🔧 Product innovations are risky and, just as pricing decisions, often not substantiated through thorough analysis

📈 Trade terms are difficult to negotiate favorably in an environment where retailers have ultimate pricing power

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