Case Studies

Case Study: How Buynomics' promotion calendar helped a major CPG company forecast promotion & PPA effects with 96% accuracy

Written by Paul Hanke | Nov 2, 2022 9:42:13 AM

A global CPG company faced four major challenges: 

  • Promotion pressure
  • Time- and resource intensity of alternative processes
  • Measurability of promo effects
  • Low net margins in the industry

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