Are You Maximizing Your Pricing Potential?
Gain a competitive edge with data-driven decisions. Anticipate consumer behavior with unprecedented accuracy and unlock the full potential of your pricing strategies using Buynomics' advanced pricing optimization software. Our AI-powered platform harnesses the power of machine learning, transforming your readily available data into actionable insights that drive profitability. Book a free demo today!
Focus on your consumers
Attracting and retaining consumers is the goal of every company. Understanding and serving their specific needs is the prerequisite for this. Buynomics' unique and cutting-edge Virtual Shopper Technology accurately predicts consumer behavior. Talk to one of our experts and find out how our innovative solution optimizes your decision-making process - saving you money, time, and resources.
Unlock your pricing potential & achieve your revenue goals
Reliable Forecasting
Use our best-in-class consumer behavior forecast accuracy. Buynomics reveals powerful insights you can trust - verified and optimized in countless A/B tests with millions of real consumers. Gain up to 7% more profit by making more consumer-centric commercial decisions.
Unmatched Speed
Get immediate solutions to your most crucial questions and make better decisions faster. Our Virtual Shopper technology enables full market transparency at your fingertips. Leave research studies that require a lot of time and investments behind and get answers now.
Actionable Insights
Analytics are worth nothing if you can't derive actionable steps from them. Buynomics' user-friendly interface lets you easily integrate your data to simulate countless scenarios that best match your goals, enabling you to make better decisions upon reliable insights.
Holistic Solution
Leverage the interrelationships between all relevant revenue factors to optimize your pricing strategies holistically. With Buynomics, you can even include your competitors' products, prices, and promotional activities to gain a 360-degree view of your market.
Let’s discuss how we can help you
Stop guessing and make decisions based on evidence.
Pricing - The Key to Profitability
Pricing is the key to profitability, but predicting consumer reactions is notoriously tricky. While outdated models like price elasticities often provide inaccurate estimations, Buynomics considers the interactions between the products in your portfolio and those of your competitors. Make your decisions with confidence to achieve your KPI targets - in any market situation.
Promotions That Pay Off
Promotions are an excellent way to raise awareness and increase your sales. However, they are expensive, and their impact is difficult to measure. Our promotion solution considers the dependencies of price, product, and market environment. This creates transparency about the ideal discount level, promotion type, frequency and timing. That makes planning promotions simple and efficient.
Products that Consumers Want
Your product offering is the foundation of any business success. But the optimal product mix is difficult to determine among a multitude of options. Stop spending huge amounts of time integrating data from multiple sources to find your optimal product mix. With Buynomics as a central source, you can quickly simulate countless product combinations to find the best offer per channel - or let our algorithm do that for you. Discover and scale market potential, optimize product launches, and increase your sales.
Surprisingly fast and efficient AI price simulator
Buynomics addresses the problem of conducting yearly price increase simulations, helping businesses make informed decisions when it comes to pricing strategies. By utilizing Buynomics, companies can optimize their pricing decisions for maximum profitability and success.
Dynamic & user-friendly portfolio reconfiguration simulations
Buynomics offers valuable features for pricing and portfolio management, with the potential for further integration and export options. It serves as a valuable tool in our strategic decision-making and in improving negotiation outcomes.
FAQ
Yes! Pricing core SKUs is one of the main functions of Buynomics. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).
Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio – this also includes competitor reactions.
We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.