New RGM Academy Course "PPA: From OBPPC to Global Roadmap" 👉 Pre-register now
Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.
Buynomics' AI transforms all your data into Virtual Shoppers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results. Your key to profitable and sustainable decisions.
Pricing is the key to profitability, but predicting customer reactions is notoriously difficult. While outdated models like price elasticities provide inaccurate estimations, Buynomics considers the interactions between the products in your portfolio and those of your competitors. Make your decisions with confidence to achieve your KPI targets - in any market situation.
Promotions are an excellent way to raise awareness and increase sales. However, they are expensive and their impact is difficult to measure. Our promotion solution takes into account the dependencies of price, product and market environment. This creates transparency about the ideal discount level, promotion type, frequency and timing. That makes planning promotions simple and efficient.
Your product offering is the foundation of any business success. But the optimal product mix is difficult to determine among a multitude of options. Stop spending huge amounts of time integrating data from multiple sources to find your optimal product mix. With Buynomics as a central source, you can quickly simulate countless product combinations to find the best offer per channel - or let our algorithm do that for you. Discover and scale market potential, optimize product launches, and increase sales.
The Buynomics Decision Guide helps you identify the optimal pricing and portfolio strategies based on your specific targets and constraints. Thousands of scenarios with differentiated changes are evaluated and optimized for identifying the highest-impact path forward. Maintain margins, stay competitive, and manage supply considerations with full visibility into financial impact. Implement the strategies that drive profitable growth with confidence.
Attracting and retaining shoppers is the goal of every company. Understanding and serving consumers' needs is the prerequisite for this. Buynomics' unique and cutting-edge Virtual Shoppers AI predicts customer behavior with unmatched precision.
Find out how our innovative solution optimizes your decision-making process - saving you money, time, and resources.
Tino De Oliveira
Net Revenue Manager Group Head, The Compleat Food GroupCalum Burns
Category Manager, Harry'sEmily Dixon
Senior Revenue Growth Manager, Lindt & SprüngliMike Giambra
Head of Commercial Strategy, pladis
February 11 2026, at 6 PM CET | 12 PM EST

On Demand
This course shows you how to move from scattered Price Pack Architecture (PPA) tweaks and isolated willingness-to-pay conjoint studies to a single, coherent PPA program that sits at the centre of commercial decision-making. The next cohort opens March 3, 2026.
June 12, 2025
Buynomics is more than a platform. We are your partner in Revenue Growth Management. Work with our team of senior experts who understand the realities of CPG: Former consultants, revenue growth specialists, and data scientists who have been on your side of the table. From defining the right questions to turning insights into decisions, we work side-by-side with your organization to ensure results that scale and last. Because sustainable revenue growth is not delivered by tools alone, it’s built through partnership.
customer satisfaction score (CSAT)
“We were looking for a partner to help us with our journey, and we really fostered a great relationship with the Buynomics team. We’re getting a great tool, but we’re also working with a great team.”
Emma Swiers, Manager NRM, Dr. Oetker
customer satisfaction score (CSAT)
"The Buynomics team has been great to work with. They’ve helped us not only understand how to use the tool, but also supported us with real business questions when we needed analysis done. From elasticities to modelling PPA initiatives, they’ve been a strong partner throughout."
Senior RGM Leader
Global food & beverage manufacturer"The support from the Buynomics team has been excellent. Whenever we’re unsure how to approach something, they’re quick to step in and help. The tool itself gives us a real edge in retailer conversations: we’re walking into meetings with information they haven’t seen before."
Category Manager
Global FMCG company“The team is very available and supportive whenever we need help. The tool is good value for money - useful, accurate, and easy to use.”
Revenue Growth Manager
Global beauty company"We were looking for a partner to support us on our journey, and we’ve built a strong relationship with the Buynomics team. We’re getting a great tool, but just as importantly, we’re working with a team we trust."
NRM Manager
International FMCG companyBuynomics' software serves as a single source of truth for all shopper-centric decisions on pricing, promotion, mix, trade terms, and portfolio.

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy.

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.