Cologne, Germany — September 29, 2025 — Buynomics, a leading provider of artificial intelligence (AI)-powered Revenue Growth Management (RGM) solutions, has been recognized with three 2025 Best-in-Class Category Distinctions by the Promotion Optimization Institute (POI).
The POI Best-in-Class Category Distinctions spotlight functionality differentiators that deliver meaningful value to CPG manufacturers. In 2025, Buynomics has been recognized in three categories:
Buynomics builds the operating system for commercial decisions, giving global enterprises in CPG, Telco, and beyond a single source of truth to optimize all five RGM levers holistically. By leveraging proprietary Virtual Shoppers AI, Buynomics enables companies to simulate real shopper behavior at every point of sale and generate predictive and prescriptive insights to address market challenges with speed and accuracy.
At the core of Buynomics lies the Virtual Shoppers AI. Virtual Shoppers AI agents have the same product preferences and buying behavior as their real-life counterparts. When presented with real product offers, they replicate actual buying patterns with unparalleled accuracy, enabling highly granular simulations that allow RGM teams to explore unlimited predictive scenarios in seconds.
Buynomics Virtual Shoppers AI technology can integrate all relevant data sources, from sales and transaction data to customer surveys and behavioral pricing insights, to account for changes in preferences over time or to understand the ongoing influence of external effects (e.g., inflation) on purchasing decisions.
“These POI distinctions affirm our focus on turning AI innovation into real, measurable impact that helps our customers to make better, faster, and more profitable RGM decisions.”
Buynomics is an AI-powered SaaS platform that helps businesses optimize pricing, promotions, and portfolio strategies through large-scale consumer simulations. Founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier, Buynomics is headquartered in Cologne, Germany, with a growing team of over 70 professionals from 14 nationalities and serves customers in over 25 countries worldwide.
The Promotion Optimization Institute (POI) brings together manufacturers, retailers, solution providers, analysts, academics, and other consumer goods industry leaders to share knowledge, network, and drive innovation. POI's Best-in-Class Awards recognize vendors whose innovative functionality delivers value to CPG manufacturers and spotlight specific capabilities that drive success in today’s marketplace.
Download the Buynomics vendor overview for POI’s evaluation of Buynomics and why we were awarded these distinctions in the 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Report.